Guide
Experience-based articles on Turkish home-buyer behaviour, WhatsApp-first intake, matching by meaning and portfolio management. Not generic tips — the reasoning behind real decisions.
4 min read
Your portfolio sheet is the first step of setup. Copy the template, enter your listings, share the sheet with us — this page walks through all three and the mistakes worth avoiding.
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Scanning the QR takes thirty seconds; what matters is understanding what it means. What a linked-device session is, which number to use, what happens if it drops, and which behaviour puts your number at risk.
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Send a customer who said "next to it works too" a listing across the city, and trust dies in one message. What does area-aware matching actually rest on?
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"Setup" is usually a scary word that stretches into months. How we fit it into three days: day one the portfolio, day two the language, day three the live test.
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Most offices already keep their portfolio in a spreadsheet. Make that the single source instead of migrating it, and double entry and stale listings end at the root.
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Everything lands on WhatsApp: insults, ads, messages trying to trick the system, random files. What do we do to keep all of it away from the assistant and your pipeline?
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A rigid budget filter drops the home a customer would fall in love with — over a mere 200 thousand lira. How does a 10% tolerance close that blind spot?
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A buyer who likes a listing almost always makes their first move with a WhatsApp message. What drives this behaviour, and how should it change your office's response flow?
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